Jack Paul 
YZi Labs Launches Creator Program for Web3 and AI Storytellers
YZi Labs, formerly known as Binance Labs, has launched a new Creator Program aimed at building a curated network of storytellers focused on Web3, artificial intelligence, and frontier technology. The program connects these creators directly with over 300 portfolio companies, giving them priority access to founders and distribution channels.
According to YZi Labs, the program is designed to help portfolio projects find content specialists who can “tell the story of their products and visions” across social and media platforms. In return, creators gain warm introductions to early-stage teams and their networks, which could be valuable for building their own audience and credibility.
The initiative appears to be part of a broader strategy. YZi Labs has been expanding its ecosystem beyond just investment. Earlier this year, it launched YZi Talent, a recruitment platform that aggregates open roles from its Web3, AI, and biotech portfolio companies. The firm also unveiled a $1 billion Builder Fund to back early-stage founders on BNB Chain, with teams able to secure up to $500,000 each.
Aligning with existing incubation tracks
The Creator Program explicitly targets the same verticals as YZi’s flagship EASY Residency incubation track, which supports early-stage founders across Web3, AI, and biotech. This suggests YZi is trying to create a seamless pipeline from incubation to hiring to now media and narrative. The firm framed the initiative as a way to curate talent on both sides: creators get access, and portfolio companies avoid what YZi calls the “spray-and-pray marketing spend on generic agencies.”
Strategic bets on regulated infrastructure
Beyond creator programs and recruitment, YZi has also made strategic investments in regulated infrastructure. It backed BitGo’s New York Stock Exchange debut and invested in Temple Digital Group, which powers the first institutional trading platform on Canton Network. These moves underscore YZi’s focus on institutional-grade rails, even as it builds out its Web3 and AI creator ecosystem.
The Creator Program launches at a time when Web3 platforms are pitching themselves as the place where creators finally get paid directly and own their audiences. Projects like Promeet are using tokens and instant settlement instead of the opaque payout structures of YouTube or Twitch. YZi’s decision to formalize a curated creator network looks less like a marketing perk and more like an attempt to hard-wire narrative, hiring, and capital into one vertically integrated stack.
Macro backdrop and ecosystem building
Bitcoin and Ethereum continue to frame the macro backdrop for this type of ecosystem building. Bitcoin is trading above $70,000 and ether above $2,000, according to recent price data. This reinforces the capital base and attention that still flows into crypto and adjacent AI bets. As YZi Labs layers a creator program on top of its recruitment platforms, builder funds, and strategic infrastructure bets, it is effectively betting that those flows will be intermediated not just by code and capital, but by a tightly controlled narrative machine built inside its own portfolio.