Jack Paul 
Executive Brings Digital Asset and Brokerage Experience
oneZero Financial Systems has added Asiff Hirji to its board of directors, bringing in someone who previously led operations at Coinbase during the cryptocurrency exchange’s rapid growth phase. Hirji served as president and chief operating officer at Coinbase from 2017 to 2019, a period when the company’s revenue exceeded $1 billion and its valuation reached $8 billion after a $300 million funding round. The company expanded its workforce nearly fourfold during his time there.
Before his crypto experience, Hirji spent four years as president of TD Ameritrade from 2003 to 2007, overseeing the online brokerage during what the company described as a growth period. He also chaired the board at Saxo Bank, a European online trading platform, from 2014 to 2015. This combination of traditional finance and digital asset experience seems particularly valuable for oneZero’s current direction.
Current Role and Additional Appointments
Hirji currently serves as president of MoonPay, a crypto payments infrastructure provider where he was appointed in March 2025. He has also held leadership positions at Figure Technologies and advised Brazilian digital bank Nubank. The executive holds a computer science degree from the University of Calgary and an MBA from Western University’s Ivey Business School, plus he teaches private equity at the University of California Berkeley’s Haas School of Business.
In addition to Hirji’s appointment, oneZero recently named Adam Collins as Head of Institutional Sales for the Americas and EMEA. Collins previously worked at LSEG FX, Capital Markets, where he was the EMEA Head of FX Sales. These moves appear to be part of a broader strategic expansion.
Company Background and Strategic Direction
oneZero provides trade execution, pricing and risk management technology to brokers, banks and institutional investors. Founded in 2009 and backed by private equity firms Golden Gate Capital and Lovell Minnick Partners, the company says its platform processes more than $250 billion in average daily volume and handles 14 million transactions daily.
“After being introduced to oneZero’s management team in 2024, I was impressed by the company’s leadership and momentum in transformative market initiatives both in institutional banking and in the evolving brokerage landscape,” Hirji said in a statement. His background running large brokerage platforms and working with digital assets seems positioned to support oneZero’s expansion into new areas of capital markets.
Leadership Perspective on the Appointment
Andrew Ralich, oneZero’s chief executive and co-founder, noted that Hirji’s experience with scaling innovative fintech platforms, from leading global brokerages to advancing digital asset adoption, makes him a valuable addition to the board. The company appears to be targeting growth in both traditional financial services and emerging digital asset markets.
Hirji’s career includes time as a partner at TPG Capital from 2007 to 2013, where he focused on financial services and technology investments. He also worked as chief restructuring officer at Hewlett-Packard from 2014 to 2016, helping to split the company. This diverse background across traditional finance, private equity, and technology restructuring could provide oneZero with multiple perspectives as it navigates current market conditions.