Jack Paul 
Crypto has become the most muted topic on X since the platform introduced its snooze feature, according to data shared by Nikita Bier, X’s head of product. The announcement came Thursday, revealing that crypto now surpasses politics, the Iran conflict, sports, and business and finance in user muting. This marks a significant shift for a platform once known as the heartbeat of Crypto Twitter.
The snooze feature, which allows Premium subscribers to hide specific topics from their For You feed for 24 hours, launched on April 22. Bier described the tool as a way for users to “crank up or turn down the slop,” likely referring to the increasing flood of low-quality content, especially AI-generated spam, that has plagued the platform.
API changes and spam concerns
X changed its API policies in January to cut off apps that paid users to post, aiming to curb AI-generated spam and low-quality content in crypto feeds. These so-called “InfoFi” apps rewarded engagement, contributing to the problem. Despite these efforts, Bier suggested earlier this year that Crypto Twitter’s visibility issues were largely self-inflicted. In a now-deleted post, he argued that many accounts burn through daily reach by overposting or flooding replies with low-value messages like repeated “gm” greetings, leaving little room for substantive content.
The crypto community pushed back. CryptoQuant founder Ki Young Ju criticized X, saying the real issue is AI-generated spam that the algorithm cannot distinguish from legitimate accounts. “It is absurd that X would rather ban crypto than improve its bot detection,” Ju wrote.
Bier’s dual roles and new features
Bier joined X as head of product in June 2025, shortly after taking an advisory role at the Solana Foundation in March. There, he focused on helping consumer-facing apps scale and reach mainstream mobile audiences. X also launched Smart Cashtags on April 15, letting iPhone users in the US and Canada view real-time price charts for stocks and crypto, including Bitcoin, Ether, XRP, and stocks like Coinbase and MicroStrategy, without leaving the app. This came days after Bier teased that X would “launch something to fix” crypto’s rough year.
Market sentiment and search interest remain low
Crypto market sentiment stays subdued. The Fear & Greed Index sits at 29, still in “Fear” territory, although it has recovered from last month’s Extreme Fear reading of 11. Google Trends data shows worldwide search interest in crypto has dropped sharply since peaking in early 2026, with terms like “crypto,” “cryptocurrency,” and “Bitcoin” declining heading into April. The muted topic data reflects broader disinterest, perhaps driven more by spam fatigue than by market conditions alone.