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  • Bitcoin falls below MicroStrategy’s average purchase price of $76,038
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Bitcoin falls below MicroStrategy’s average purchase price of $76,038

Jack Paul February 1, 2026

Bitcoin’s sharp decline tests key market levels

Bitcoin dropped below $77,000 today, hitting its lowest point since April 2025. The selling pressure has been pretty intense over recent weeks, with the cryptocurrency losing more than 30% of its value from recent highs. I think what’s particularly interesting here is that Bitcoin has now fallen below $76,037 – that’s MicroStrategy’s average purchase price for their massive Bitcoin holdings.

That level has been watched closely by market participants for a while now. The last time Bitcoin traded below MicroStrategy’s average cost was back in October 2023. It’s one of those psychological thresholds that traders pay attention to, even if the actual financial implications for MicroStrategy aren’t as dire as they might seem at first glance.

MicroStrategy’s position remains profitable, for now

MicroStrategy, now operating as Strategy, holds 712,647 Bitcoin in their portfolio. Their average cost sits at $76,038 per Bitcoin, and with current prices, their total holdings are worth about $55.52 billion. They still have around 2.46% in unrealized profit, which translates to roughly $1.33 billion.

But here’s the thing – that cushion could disappear pretty quickly if Bitcoin stays below their average purchase price. The company has been accumulating Bitcoin for years, and their strategy has been to hold through volatility. Still, seeing their position go underwater would be a significant psychological blow to the market narrative they’ve helped build.

Liquidity issues and futures market turmoil

The market pullback happened amid what analysts describe as low liquidity and limited buying appetite. There’s not much support coming in to catch the falling knife, so to speak. Macroeconomic uncertainties seem to be playing a role too – when traditional markets get shaky, crypto often feels the pressure.

What’s really striking is the futures market activity. In the last 24 hours alone, $2.54 billion in positions were liquidated. The vast majority – $2.40 billion – came from long positions getting wiped out. Only $134 million in short positions were liquidated. That imbalance tells you something about where the pain is concentrated.

Looking ahead

This unwinding of highly leveraged positions has probably deepened the decline more than fundamentals alone would suggest. When traders use too much leverage and the market moves against them, it creates a cascade effect as positions get forcibly closed.

The question now is whether this is just a healthy correction after a strong run, or the start of something more concerning. Bitcoin has weathered plenty of storms before, but breaking below key technical and psychological levels like MicroStrategy’s average cost does change the sentiment landscape.

Market participants will be watching to see if support emerges around these levels, or if the selling pressure continues. Either way, it’s a reminder that even established cryptocurrencies like Bitcoin can experience significant volatility, especially when market conditions get tricky.

Jack Paul

I’m a highly sought-after speaker and advisor, and have been featured in major media outlets such as CNBC, Bloomberg, and The Wall Street Journal. I am passionate about helping others to understand this complex and often misunderstood industry. I believe that cryptocurrencies have the potential to revolutionize the financial system and create new opportunities for everyone.

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