Immy Dorse 
the startup that is democratising the world of wine and spirits through their unique blockchain based business model
BlockBar has announced the promotion of Arshit Arora to Chief Technology Officer (CTO) to further enhance their ability to provide cutting-edge technology solutions to their wine and spirits partners and maintain their position as a leader in the luxury blockchain industry.
Founded by cousins Dov and Sam Falic, BlockBar sells wine and spirits authenticated through the blockchain and offers its buyers storage, insurance, global shipping and access to a thriving secondary marketplace. BlockBar has created a new, fully authenticated, marketplace that benefits consumers, collectors, investors, wineries and distilleries alike.
Originally from India, Arora is a software engineer with over 10 years of experience in the blockchain industry. He has previously worked at Chainalysis where he led efforts and built the foundation for Ethereum analytics and clustering. At BlockBar, Arora has implemented partnerships with FireBlocks’ digital asset custody infrastructure and Chainalysis’ compliance technology, so buyers can be assured that their accounts won’t be compromised and their NFT’s won’t be stolen. Arora has also built a scalable infrastructure for the BlockBar platform including bottle drop mechanisms, credit card payment integration and smart contracts.
Dov Falic, BlockBar co-founder & CEO said: “Arshit has been a pioneer in designing and building the BlockBar technology infrastructure to enable us to deliver an innovative marketplace solution to our luxury wine and spirits partners. BlockBar remains committed to providing the highest quality blockchain solutions and with Arshit leading our team of engineers we are confident that we will maintain our position as a leader in the luxury blockchain industry, whilst remaining compliant with global regulations and leading ahead with industry best practices.”
Arshit Arora, BlockBar CTO said: “I am excited to lead the development of new services and technology that support the growing demand in our industry to support customer needs, bridging the gap between web2 and web3. Blockchain technology has the power to transform the wine and spirits industry and I look forward to playing a role in supporting our brand partners to realise the full potential of this revolutionary technology.”
BlockBar sources exclusive wine and spirits directly from luxury brand owners, including Moët Hennessy, Diageo, Rémy Cointreau, Bacardi, Treasury Wine Estates, Pernod Ricard and William Grant & Sons, to ensure that each bottle purchased is 100% authentic. Every physical bottle sold on BlockBar.com comes with a digital version that guarantees authenticity and can be traced all the way back to the winery or distillery. Purchasers of the digital version may resell, gift or redeem for the physical bottle at any time. The physical bottles are stored in a state-of-the-art facility in Singapore and can be shipped door-to-door anywhere in the world or made available for pickup at 250+ duty free retail locations. ‘Money can’t buy experiences’ are also included with many bottle offerings.
For more information please contact:
Charlotte Shaw
BlockBar CMO
About BlockBar:
www.BlockBar.com
Founded in October 2021 by Dov and Sam Falic, BlockBar sells wine and spirits authenticated via blockchain directly from luxury brands offering bottle owners storage, insurance, global shipping and marketplace for resales. BlockBar sources exclusive wine and spirits directly from luxury brand owners to ensure that each bottle purchased is 100% authentic. Every physical bottle sold on BlockBar.com comes with a digital version that guarantees authenticity and can be traced all the way back to the winery or distillery. Purchasers of the digital version may redeem for the physical bottle, resell or gift it at any time. The physical bottles are stored in a state-of-the-art facility in Singapore and can be shipped door-to-door anywhere in the world or made available for pickup at 250+ duty free retail locations. Payments are accepted with credit card or ETH.
