Jack Paul 
Desperate measures for declining platform
Pump Fun streamers have turned to increasingly bizarre stunts as the memecoin platform faces significant declines across key metrics. Trading volume, tokens launched, daily revenue, and the market cap of Pump Fun’s native token have all dropped substantially in recent weeks. This downward trend appears to be pushing content creators toward more extreme promotional tactics.
The staged jet crash incident
A group of prominent Pump Fun streamers including SolJakey, Never Goon, MiniKon, and OG Shoots recently filmed themselves in a rented private jet mock-up and staged a crash scenario. The clips circulated on social media platform X, baiting users into pointing out the obvious fakery. What many commenters failed to recognize was that this reaction was likely the streamers’ intended outcome from the beginning.
The production quality gave away the stunt immediately. Observant users quickly identified the shoddy flooring and recognized the set as belonging to LA-based FD Photo Studio. The streamers had rented the “Olympic 4” private jet set for $34.99 per hour, making the entire production relatively low-cost despite its dramatic appearance.
Platform metrics tell a different story
Behind the flashy stunts, Pump Fun’s numbers paint a concerning picture. The platform’s token market cap has fallen 41% over 12 days from its all-time high of $3 billion to approximately $1.8 billion. Daily token launches have dropped from 30,000 in mid-September to below 20,000 recently, with the percentage of tokens “graduating” falling to just 0.53%.
Revenue figures show similar declines. Daily platform revenue peaked at $2.4 million in mid-September but dropped below $1 million by Wednesday. Trading volume has also suffered, falling from $263 million to below $100 million weekly according to Token Terminal data.
Escalating promotional tactics
The jet crash stunt represents just the latest in a series of increasingly desperate promotional attempts. Streamers have previously set themselves on fire, promoted tokens in front of the Hollywood sign, and even erected golden statues of Donald Trump holding bitcoin symbols. These extreme measures suggest growing concern about the platform’s ability to maintain user engagement and trading activity.
Pump Fun, which launched its token on July 12, has spent over $114 million buying back its own token to help stabilize the falling price. The platform also introduced a creator reward system that allocates funds from successful tokens to their creators, but these measures appear insufficient to reverse the current trend.
The disconnect between the platform’s struggling metrics and the streamers’ increasingly theatrical promotions raises questions about sustainable growth strategies in the volatile memecoin space. While attention-grabbing stunts may generate temporary buzz, they don’t necessarily translate to lasting platform health or user adoption.