Jack Paul 
Coinbase will pay for its new World Team Tennis sponsorship entirely in USDC. The exchange became WTT’s Presenting Partner on Nov. 11, 2026, and the deal covers the league’s 47th season. Play begins Dec. 1 at Barclays Center in Brooklyn. Financial terms were not disclosed.
USDC at the center of the deal
USDC is backed one-to-one by the U.S. dollar. WTT describes it as combining the stability of traditional currency with the speed and openness of blockchain tech. The league said the payment setup follows Coinbase’s approach to earlier partnerships. Both sides called it a starting point for more technology in the competition and fan experience. It is perhaps a small step, but a public one. A major U.S. exchange is using a digital dollar to fund a sports deal, not just to run an ad campaign.
Digital coin toss and broadcast plans
WTT will replace the physical pre-match coin toss with a digital coin toss inside the arena. Coinbase also plans to make premium in-arena experiences available to more fans and to help develop how viewers follow matches at home. Matches will air live on CNBC and stream free on Fandango. Viewers outside the U.S. and Canada will get free live access through the league’s YouTube channel. The league said broadcasts will use real-time technology built for digital audiences, with the goal of bringing viewers closer to the action. Both partners said they intend to keep ticket prices accessible and reach as many fans as possible. That access point is central to the pitch.
Access is the shared message
Coinbase and WTT framed wider access as a shared goal. Their release says roughly 1 billion tennis fans exist worldwide and nearly one in four adults across the U.S. and Canada holds cryptocurrency. WTT CEO Stephen Amritraj said he has used Coinbase for a decade and pointed to access, fairness, transparency and trust as shared values. Coinbase Chief Marketing Officer Cat Ferdon said the partners share a mission of widening access to tennis and economic freedom. She said the exchange wants matches to be more interactive for long-time followers and new fans.
The sponsorship also expands Coinbase’s sports presence. Separately, the exchange is building the Everything Exchange, a platform for trading and managing crypto alongside stocks, derivatives and prediction markets. WTT was founded in 1974 and introduced mixed-gender team competition to professional tennis. The league now operates under new ownership with a primetime format that mixes professional tennis and entertainment. Tickets and season information are available on the league’s website. The value of the sponsorship may be hard to judge without terms, but the payment method gives the deal a clear crypto angle.